Answer engine optimisation starts with a question traditional SEO never had to ask: can the assistant reach you at all, and if it can, does it name you? These tools answer the first half. Free, instant, and no account.
Reads your robots.txt and separates the crawlers that train models from the ones that decide whether you get cited today. Most sites block one and leave the other wide open without knowing it.
Check your site →Ask a real buyer question and see what the assistant answers, which brands it names, and whether you are one of them. The result gets its own shareable page.
Run a check →Put your brand next to a competitor on the questions that matter in your category, and see which of you the answer engines reach for first.
Compare brands →A free WordPress plugin that researches, drafts and publishes articles built for answer engines, using your own API keys. Nothing is billed through us.
Download the plugin →Answer engine optimisation tools measure and improve whether AI assistants like ChatGPT, Perplexity, Claude and Google's AI recommend your brand when buyers ask them a question. Traditional SEO tools measure ranking positions on a results page. AEO tools measure whether you are named inside the answer itself, which is a different question with different levers.
Yes, and there is no account to create. Enter a website address and read the result. Nothing is stored against you and nothing is emailed to you unless you ask for it.
GPTBot collects text for training future models. OAI-SearchBot builds the index ChatGPT searches while writing an answer, and ChatGPT-User fetches a page live when a user asks it to. They are three different crawlers doing three different jobs. Blocking the first has no effect on the other two, so a site can be fully excluded from training and still cited every day.
It is a request, not a technical block. The operators listed in our checker publish their user-agent tokens and state that they honour robots.txt. Crawlers that choose to ignore it will ignore it, and blocking them needs firewall rules rather than a text file.
Once the crawlers can read you, the question becomes which brand the assistant names. AnswerRank runs your buyers' real questions across the engines and measures whether the answer is you.
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